Have you been there?
Even though you’ve been doing SEO research diligently, your Google ranking does not increase.
If you have tried to find your own keywords or to optimize your meta-title and description to no avail, or if your are just an overwhelmed beginner, then we have good news for you:
This article will explain how to improve your ranking on Google.
1. Perform Keyword Research.
Keyword research is an essential tool for SEO measures. You need to do that for your blog or website.
Here are some steps to keep in mind when you do your research:
- Avoid Optimization for overly competitive keywords
- Disregard the scope of the search and avoid optimization for keywords that nobody is looking for.
- Do not check the keywords on your blog which are already acknowledged by your visitors and optimize them accordingly.
- Do not try to assume the intention of the user behind a potential keyword
- Use a keyword tool, e.g. Ahrefs
2. Write Informative Content
Your content is the meat and potatoes of your blog, no matter for which platform you intend to write. It is the starting point of all your marketing efforts; whether on Facebook, Twitter, Pinterest or Google.
Your content should be:
- Up to Date
3. Give Google A Chance To Find Your Site
If you have all this accomplished, then you can proceed to the next step, which is the most important one.
Google has to understand your content to be able to find you and rank you. Google’s algorithm needs to be able to classify your content as relevant to a particular search.
- Enter the main keyword and relevant secondary keywords (How-questions, synonyms, long-term keywords) that you found in the keyword research.
- Evaluate what it is users are really looking for by searching for a particular keyword. Try to answer their question with your blog post.
- Create a meta description with up to 155 characters and a title that invites your potential audience to click on the search results.
- Breakdown your data, by adding star rating, recipe etc.
Increase the opportunities for search results by writing longer articles and including more keywords.
Google is a text-based search engine. Therefore, it is important to use
‘alt tags’ and descriptions for images making it possible for Google to recognize your content.
4. Create A User Friendly Experience
Google will always try to respond to the user’s search in the best and fastest way possible.
Search engines will not approach sites, which won’t load quick enough, or do not display properly.
Follow the steps below to ensure a user friendly experience:
- Optimize your site for a range of devices, resolutions and browsers.
- Make sure that your content is legible (font size and colour, line spacing, etc.).
- Ensure proper loading time (preferably less than 2 seconds).
- Change your blog to HTTPS – avoid mixed content.
- Avoid annoying advertising (e.g. pop-ups that cannot be closed or advertising that covers the entire screen).
- Protect your WordPress installation (use plugins, keep themes and WordPress up to date, use strong passwords).
Use the tools Google provides, such as PageSpeed Insights, which is an optimization test tool for mobile devices.
Links are an important tool to improve your website’s ranking on Google.
Your goal is to appear on Google’s first page for search results permanently.
Backlinks are a good way to accomplish this. It is not only important that your homepage is linked, but also your blog articles and sub pages.
Here are some tips to achieve this:
- Take part in or organize blog parades.
- Write guest articles.
- Ask other bloggers to write articles for you.
- Participate in forums actively.
- Leave a Comment on other blogs.
- Host a blogging event or be a speaker.
- Participate on link exchange.
- Take/give interviews on your blog.
- Subscribe to relevant blog directories.
6. Create Internal Links On Your Website
Link your blog posts to each other internally.
Google will show you how they are evaluated.
The goal is to create link juice. The more a post is linked the more juice it has.
The blog posts that are most linked are those that have the most link juice (the reference or link strength that gives backlinks to your blog).
Google will link to keywords in the linked text, which is called an anchor text. Therefore, it also improves the theme of your blog posts.
Lastly, your most important blog posts should have links all over your page. Create links in the footer, menu- or sidebar.