If you have put your own website online as a freelancer, the next step is to increase your traffic.
Ideally, the audience visiting your website will eventually subscribe to it or buy from your online shop. In this article you will find seven ways to get more people to find your website.
1. Use SEO With Google
The most sustainable way to attract more visitors to your website is to optimize your website for these visitors. If someone searches online for keywords that match you and your offers, you want to be found by Google and other search engines.
With simple keyword search tools, you can find what your customers are looking for online.
Implement those keywords into your titles or/and subtitles, so your site can be matched with the search of potential readers or customers.
Google visitors also stay longer on a site and read more subpages.
2. Use Tailwind With Pinterest
Pinterest can be very helpful to direct high traffic to your website.
However, Pinterest also has a high bounce rate and the average session duration is just 12 seconds.
Tailwind is a Pinterest awareness tool, which helps planning your bowling in advance and quickly prepares a large number of pins that will be played automatically in the next days, weeks or months.
It increases visibility of your websites and directs Pinterest visitors to your blog posts.
3. Use Newsletters And Email Marketing
Creating an e-mail list and sending out newsletters suggest the quality and authority of your website, which is important for Google ranking.
When new visitors come to your website, we don’t want them to leave immediately and never come back. That’s why you need to ask them for their email address so that you can email them when new blog entries, offers or news appear.
You need an email marketing provider such as MailChimp, GetResponse, or ActiveCampaign. You integrate their registration forms into your website via a plug-in or HTML code.
By the way, this also works for a Coming-Soon! This way you can generate contacts from the very beginning and inform interested parties by e-mail as soon as your website goes online. These announcement forms have an above-average registration rate!
4. Make Announcements on Social Media
If you regularly share your website content or offers on social networks, fans and followers will also click on your publications and thus reach your website.
Visitors from facebook are usually interested in your content. Therefore, despite all the prophecies of doom, it is worthwhile not to neglect facebook and continue to use and play this channel.
It is beneficial to be present in other social networks, the ones your target groups uses.
With tools like Buffer you can plan your messages in advance and work only one or two hours per week for social networks
5. Link From Other Websites with Content And Networks
As you may know, inbound links (links from other websites) are important for the authority and ranking of your website on Google.
And of course, these links also bring traffic to your website, which is called referral traffic.
Because others quote your articles and link to them, recommend your blog, interview you, or link back to you in a review publication, more visitors will come to your site.
In general, visitors who come to your site on the recommendation of other bloggers and freelancers read more pages per session and have a high average duration of 6 to 9 minutes.
Recommendations from people we trust have a lot of power, and you should not underestimate the importance of networking, even online.
6. Place Ads on Google And facebook
You can also pay to get more visitors to your website. With paid ads on Google and facebook, you can reach more people who might be interested in your content.
At Google, you can decide which keywords your ad should be shown for (the more competitive the keyword, the more expensive the traffic).
On facebook you can filter very precisely who your ad should be shown to.
facebook knows everything about its users, such as age, profession and location, religious and sexual orientation, up to the device they use to surf.
Instagram is more about interacting with your followers directly on the platform, getting to know them personally and building a relationship of trust. At the same time, you can gain visitors through Instagram – even if it is not the mega traffic channel.
Website traffic is not everything.
A high amount of traffic can come through social networks, but it is important to use all available options to increase and maintain you traffic.
Before you start generating traffic, you should ask yourself:
- Who is my target group and where are they circulating?
- What do I want visitors to do on my website?
- What is the purpose of my website?
- What is important to me and what brings me new visitors?